The Art of Omnichannel Marketing: Strategies for Success

The Art of Omnichannel Marketing: Strategies for Success

Are you aware that 86% of shoppers regularly switch between two different shopping channels? They don’t just move between physical stores; they also switch between various online and offline channels while shopping. Sometimes, they even make online purchases while waiting in line at a brick-and-mortar store or use their smartphones as shopping assistants. This is …

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